Photography Insight:Book by Sidney Lo

My high school friend Sidney Lo has never ceased to amaze me with the work that he’s done with photography. Documenting fashion in a casual sense,his most notable works before this book went to press was his “What Are You Wearing Today?”photo-journal of sorts documenting his outfits in 365 days of the year with his aging raw denim as the focus of the project. He debuted the project at his Alma Mater,NYU.

His following project would turn the camera around to others and their outfits. Reminiscent of the works of the Sartorialist,Face Hunter,and Jak&Jill,Sidney focused on documenting those not so foreign to him. Instead of approaching people on the street,he followed frequenters of the website forum Superfuture,a male dominated fashion community,traveling to all corners of the world to take photographs of the outfits they were wearing.

Obviously,as an avid follower of his photography,I had to purchase his book. Now,there is a tangible copy in front of me of his compilation of pictures throughout the last couple of years. He’s already had a following from his project at NYU and much buzz from his posting of a preview of pictures for the book. After reading the book,cover to cover,I have to say that the book is a MUST HAVE for anyone that “Takes Pictures of Themselves”.

I enjoyed the complex simplicity of the outfits of the people in this book because it blurs the gender lines of who likes to showcase their outfits. Since Superfuture is a male dominated forum,you will find that there are mostly guys in the book but there are a handful of females in it also. Finally there is a book where males are exhibiting their outfits unlike female dominated websites like Lookbook and Chictopia where all you see is girls and their display of ensembles.

The quotes in the book from his fellow Superfuture members tied the book and the images together very well. The book flows well from start to finish. My favorite was the Afterword. It was a little nostalgic for me to read the opening paragraph to his Afterword because it brought me back to high school and how I remember him. Already earning accolades from the San Francisco Chronicle and being on the front page of the Style Section;I don’t have to tell him twice:Sid,you’ve come a long way.

Buy your copy now!

A couple of my favorite pictures and things in the book:

One half of Street Etiquette;Mr. Joshua Kissi

The only female in the book with a dress. I love the simplicity of the outfit and the background of the picture.

My autographed copy :-) .

First Insight:It’s only the beginning.

As we embark on this journey to discover the best the Inland Empire has to offer in style,fashion,and lifestyle,we want to highlight some features you will find in this blog.

  • Trend Spotlight. Ladies,we will keep you looking eccentric yet timeless. Gentlemen,we will have you looking dapper.
  • Featured Shops. We will visit local boutiques and vintage shops,have a chat with the staff,and highlight the brands and styles they carry.
  • Local Brands. We will discover designers that are making it happen right here in the I.E. and showcase their work.
  • We also love food! We will post good eateries that we come across during our journey.
  • …and so much more!

Stay tuned in! We have ideas and content we want to put out there to share with you guys.